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All Rise

Champion Green, a national movement to support local.

“We created Champion Green in April, during lockdown, to inspire people to support local and help sustain local communities”

So says Kilkenny Design CEO and Champion Green founder, Marian O’Gorman, about the impactful campaign encouraging people to buy locally, and helping SMEs stay in business

Supported by Visa, with partners including the Small Firms Association, Retail Excellence and Chambers Ireland, the campaign actively engaged tens of thousands of consumers and business owners

Champion Green provides a digital resource hub for businesses to signal that they are locally owned or employ locally, and to highlight products designed or made in Ireland

Evelyn Moynihan  Brand & Commercial Director for Kilkenny Design comments;

“Our team felt it was important to emerge with a positive voice, reminding people of the significance of backing local.  We are thrilled with the swell of support for SMEs. Our recent Green Friday event was a major milestone, where more conscious consumers decided in huge numbers to ‘click local’ and turn Black Friday Green”

Champion Green will continue to build support for local businesses and strong vibrant communities in 2021


Check out our #campaignswithmeanings here