Hidden Hearing - Alzheimers

Bloom in a Box

4/5 #CampaignswithMeaning

Galway businesswoman Aveline O’ Sullivan built her business, Bloom in a Box, around delivering kindness

During the summer, when online bullying in Ireland was at its peak, Aveline decided to launch a campaign named #JustbeKind


The movement was created to capture all the love and caring that Irish communities have rediscovered during the Pandemic and to urge people to be kind on social media


#JustBeKind, encouraged people to gift a single bloom to deliver kindness and as part of the initiative, Bloom in a Box donated €1 to Mental Health Ireland (MHI) for every order during July –  December


Bloom in a box is one single flower, elegantly presented in a gorgeous gift box. Sunflowers, orchids and peonies are among the selection of beautiful blooms to choose from and the site has inspirational and loving quotes to send with the precious gift


Despite the many stresses during 2020, the best of people was very evident, and it is important to hold on to the idea that kindness is powerful, Aveline O’ Sullivan says


“Social media can be a cover for unkind words and thoughts. Words posted on social media can have a huge effect on people so I’m calling for people to think twice before posting.”