One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns. But one traditional medium that has bridged the gap between the two worlds is […]
Reasons why PR is so important for Every Business Everyone seems to know the term public relations (PR), but not everyone understands what it means. Though many organizations understand that public relation is a great way to build their marketing approach and upgrade their online reputation, very few know much about what PR involves, or why […]
Irish retailer Kilkenny Design has launched their Christmas shop a month early due to customer demand. Although the very mention of the yuletide season in early September would cause some people to break out in a cold sweat, a recent survey carried out by Kilkenny Design found that 60% of participants intend to start their […]